Building a content creation system that scales creative production and maintains performance is critical to advertiser success. In everything we do, we take a data-driven approach to planning channel strategies that helps retailers evaluate and optimize their media and creative tactics in tandem.
Creative Guidelines
The Creative Strategy team sets the creative bar on Pinterest and develops creative guidelines for all video products. Specifically, we developed a 3 module playbook focused on an all new format called Idea ads.
Thought Leadership
The Creative Strategy team is also in charge of developing scalable thought leadership to inspire and educate advertisers, agencies and consumers on the latest and greatest products.
Specifically, I was in charge of developing the narrative and GTM Pinterest for Business blog post around creative strategies for winning Idea ads.
Canva Create 2026: Design Lab
Concept to campaign in minutes: Level up your Amazon Ads
At Canva Create, I led a hands-on Design Lab exploring how creative production is shifting—from weeks-long workflows to real-time campaign creation.
Using Amazon Ads Creative Guides in Canva, I demonstrated how teams can build polished, high-converting content across the entire customer journey—spanning trust-building product pages, scroll-stopping video, and agile seasonal campaigns—all without the traditional barriers of cost, time, or specialized tooling.
Elevating Brand Equity: A Cheetos Collaboration Unveiled
Discover how Cheetos expanded engagement, utilized the Amazon Ads canvas and embraced diverse creative solutions, unlocking brand building opportunities through the Advertising Week thought leadership piece, "Driving Brand Equity With Creative Collaborations and Cutting-Edge Technology" here.
As the DRI behind this piece through writing and editing, I helped to drive comprehension of the relationship between Cheetos and Amazon.